Conquering The Challenges: Spotlight On Publishing

Target groups:                                 

Publishers, Executives, Marketing Manager, Programme Manager, Digital Manager, Rights & License Manager with at least three years of experience in publishing                                                                                   



This interactive publishers training is a comprehensive course for publishers who have already acquired some experience in the book trade. The training will answer the following questions:

  • Do you have a clear vision of your business model?
  • Do you know your target groups well?
  • Have you defined your marketing and distribution strategy?
  • Do you have a strategy for selling and buying rights?
  • Have you created clear work flows inside your publishing house and for interaction with your external service providers?
  • Are you aware of the inter-dependence between product development and the production process?
  • Do you publish e-products the professional way, knowing which content is suitable for which format?
  • What distribution channels do you use?
  • And are you aware of the different possibilities electronic publishing can bring to the table?


The course will give in-depth information on these and many other issues. In intensive workshop modules participants will have the opportunity to put theory into practice and work on concepts, allowing them to take home a specific action plan for their publishing house.



The training will feature inputs on each individual topic, followed by hands-on group exercises, during which the participants can develop their individual action plan.

06/01/2016 to 06/04/2016
Kementerian Pendidikan dan Kebudayaan Gedung A, Lantai 2, Aula Graha Jalan Jenderal Sudirman, Jakarta
Thursday, May 19, 2016 - 10:00
Penerbit, manajer marketing, manajer promosi, manajer program, manajer penerbitan, manajer hak cipta and lisensi, dengan pengalaman sedikitnya 3 tahun dalam industri penerbitan.
Sabine Schubert
Senior Consultant Kirchner + Robrecht
Andrea Luck
Director of Book Marketing at Harper Collins Germany
Manuel Quirin, Rights
Manager at the Rights & Foreign Rights Department Suhrkamp Verlag
Jan Karsten
co-CEO of CulturBooks
Salman Faridi
CEO Bentang Pustaka
Yosef Aditya
Corporate Secretary Group of Retail and Publishing Kompas Gramedia
Putut Widjanarko
Vice President Operation Mizan Publika

Day One, 1 June 2016, 09.00-17.00

  • Opening Speech by Indonesian Minister of Education and Culture and cultural counsellor from the German Embassy
  • Head of cultural and Press Affairs, Embassy ot the Federal Republicj of Germany, Jörg Kinnen
  • Keynote Speech from Director Market Integration Directorat AEC, Ho Quang Trung
  • Worksop Session 1:  Defining a rights strategy for your publishing house 


Day Two, 2 June 2016, 09.00- 17.00

  • Workshop Session 2: Publishing  mission, editorial strategy, market research, marketing & distribution (Part 1)


Day Three, 3 June 2016, 09.00-17.00

  • Workshop Session 3: Publishing  mission, editorial strategy, market research, marketing & distribution (Part 2)


Day Four, 4 June 2016, 09.00-17.00

  • Workshop Session 4: Ebook distribution – new ways of publishing digital


Please register not later than 22 May 2016 to: and cc to




There is wide range of accommodation available in the city centre, which is a short distance from workshop venue:

Century Park Hotel

Jalan Pintu Satu Senayan 10270 Jakarta

T. +6221-5712041




HARRIS Suites fX Sudirman

Jl. Jend. Sudirman, Pintu Satu Senayan, Jakarta - 12710

T. +6221-25554333






Jl. Asia Afrika No.8 Gelora Bung Karno , Jakarta 10270

Toll Free (Room Reservations only): 800 0441 1414

T. +6221-29703333





Jl. Asia Afrika Senayan, Jakarta 10270

T. +62 21 574 7777




The Ritz-Carlton Hotel Jakarta, Pacific Place

Sudirman Central Business District (SCBD), Jl. Jendral Sudirman Kav. 52-53 Jakarta 12190

T. +6221-25501888



Veranda Hotel @ Pakubuwono

Jl. Kyai Maja No. 63 Kebayoran Baru Jakarta Selatan 12130

T. +6221-73910808





There are plenty of places to grab food near the venue and hotel


Travel By air

Our national and international airport is Soekarno-Hatta Airport

Fly into Soekarno-Hatta Airport—enjoy the city for the day!—and then catch a bus or taxi to get to nearby hotel/venue

If you choose bus service Damri, choose to arrive in Blok M at Ratu Plaza stop, which is very close to venue

Several Cab Companies tend to stand in front of arrival gates of the airports